One budget, fair comparison
Changing one channel redistributes the remaining spend. Total spend stays fixed when comparing the baseline with the optimized sample.
miROAS / BUDGET EXPLORER
What can the next dollar change?
Average ROAS looks at the return on existing spend. Marginal ROAS asks how the response changes with the next dollar. Explore the difference with five sample channels and a fixed budget.
Understand diminishing returns
Preset saturation curves make the response transparent. You can inspect every parameter and download your scenario.
Keep the evidence in view
The simulator uses illustrative assumptions, not fitted customer data. It does not estimate a confidence interval or provide real-world investment advice.