Start with the data
Get a template and a local file check before applying for a trial.
Open data preparation →INTERACTIVE LAB / NO SIGNUP
Try your next budget decision.
Explore five sample channels, move the same budget, and see how the modeled outcome changes. This is a guided simulation, with every assumption available below.
A sample marketing month
USD · five channels · fixed $100,000 budget
Total monthly spend$100,000Unchanged across every scenario
Simulated incremental revenue—Calculated from preset curves
Compared with baseline—Same budget, different allocation
Where the budget moves
Drag any slider. The other channels share the remaining budget proportionally.
Baseline allocationYour allocation
miROAS is the slope of each preset curve: simulated extra revenue from the next dollar. A higher value here is not evidence that a real channel will perform better.
YOUR SCENARIO / DECISION BRIEF
A result you can explain
Simulation only. These curves are assumed, not estimated from observations. No statistical confidence interval is available. Real decisions require data validation, uncertainty analysis and, where feasible, experiment calibration.
See the assumptions and calculation
All five channels use the concave Hill function with exponent 1. These illustrative parameters are not industry benchmarks. The monthly response does not include a baseline, lagged effects, seasonality, price or channel interactions.
response(x) = β × x / (x + k) · miROAS(x) = β × k / (x + k)²
- Spend cannot be negative. The five allocations always sum to exactly $100,000.
- The optimizer balances marginal returns subject to the fixed budget and zero lower bounds, then rounds to whole dollars while preserving the total.
- The downloaded report preserves the allocation and assumptions you see here. It is a simulation artifact, not a validated MMM result.
| Channel | Baseline spend | k (USD) | β (USD) |
|---|
Read a sample dataset
A separate synthetic weekly dataset shows the expected wide-table format. It is not the source of the curves above.
Download sample CSV →Discuss a real use case
Tell us which decisions and channels matter to your team.
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